Blogging and website content are an essential part of your strategy if you aim to grow your own local brand.
Positioning you as an expert to current, past and potential new customers is essential if you want to demand a higher price and blogging will help you do that.
Directing customers to blogs that address their concerns is one way to use them along with working out what search terms are popular on search engines and blogging about those subjects will earn your website new traffic, which in turn will get the search engines to rank your website higher.
Find out how in this video.